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Today Facebook is the largest social network in the world with over 2.6 billion monthly active users as of the first quarter of 2020. There is no reason your business not to be present on this social network.
That is why it is essential to use Facebook Insights. To know what works best in your marketing campaigns you must-have metrics and for this, this free analytics tool is very essential, as it has made life easier. This tool allows you to monitor users/followers behavior on your Facebook Page and help you make analysis and develop strategies to increase results.
How to Access Facebook Insights and Metrics
1. Log in to your Facebook profile
2. Go to your Facebook Page
3. Click Insights just below the main navigation bar. Here you can see the below 12 metrics. To get more information that is detailed for each metrics, just click on any of those charts, or click on the corresponding item in the left-hand menu.
- Actions on Page – this is the number of clicks on your Page’s contact info, call-to-action button, website, and direction.
- Page Views – this is the number of times a Page’s profile has been viewed by logged in and logged out people.
- Page Previews – this is the number of times people hovered over your page name or profile picture to see a preview of your Page content.
- Page Likes – this the number of new people who’ve liked your Page, broken down by organic and paid Page likes. The number shown is an estimate and may not be precise.
- Post Reach – this is the number of people who saw your posts at least once. This metric is estimated.
- Story Reach – this is the number of people who had your Page's stories on their screen. The number shown is an estimate and may not be precise.
- Recommendations – the chart shows the number of times people recommended your Page in posts and comments.
- Post Engagement – this is the number of times people engaged with your posts through reactions, comments, shares, and clicks.
- Responsiveness – the response rate is the percentage of messages you responded to in Messenger. Response time is the average time it took for your Page to respond to a message, based on the fastest 90% of response times in Messenger.
- Videos – this is the number of times your Page’s videos played at least 3 seconds or for nearly their total length if they’re shorter than 3 seconds, broken down by total, paid, and non-paid. During a single instance of a video playing, Facebook will exclude any time spent replaying the video.
- Page Followers – this is the number of new people who have followed your Page, broken down by paid and non-paid. The number shown is an estimate and may not be precise.
- Orders – this is the number of orders you have received and your earnings in the chosen timeframe.
What Can You Do Using Facebook Insights?
The tool not only allows you to know in detail the results that your contents show, but you can also download reports monthly, quarterly, or annual reports, even by days if you want to know how your contents are performing at a certain time. You can segment your audiences without any limitation; this means that you can segment by age and gender, country, city, device, and more, which you can put it into practice. You have the right to know in detail the demographic data of your audiences, the new followers, the likes, the shares, and all the reactions that the tool gives you. Also, do competition analysis.
The tool not only throws data at you of your content, but it also does it with videos and gifs. Observe what time your followers are connected and interacting, so you will know what is the best time to launch a publication.
Conclusion
Take advantage of the many benefits of this free analytics tool. Use them in your favor and get the most out of it. Explore the tool, review it from head to toe, look at it point by point and get the best conclusions in your presentations. For sure, your ideas will be more effective and your communications more accurate.
