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What Is Social Media Content Calendar?
A social media content calendar is like a content map for social media platforms on a weekly, monthly, bi-yearly, or yearly basis. It means they are calendars that help you plan your marketing content and editorial initiatives.
Why Should You Use a Content Calendar?
Well, because winning doesn't work if you don't have a plan, you'll not hit the goal. It's easy to end up wasting time, and you could be spending your productive time just trying to figure out what to do.
That much is generally guaranteed using a Social Media Content Calendar makes it easier to plan out what you're going to be doing for the future while documenting what you've already done. You can use any calendar, including a spreadsheet or just something on the wall.
Now once you get your calendar built out, you're going to be able to hit your deadlines and hold yourself accountable for getting stuff done.
You can see everything you're working on in one place, and that helps to stay organized. You'll also be able to be more intentional about what you create instead of scrambling at the last minute to figure out what to create and then build it. In short, you'll work much more efficiently and effectively with a lot less stress, and that will make it easier to stay consistent I think it's something that we can all get behind on and get behind doing so make sure to do it.
Benefits of Social Media Content Calendar
Many of us have businesses and have an online presence but have one problem. So in most cases, you only have one thousand hunting social media, so many of us are like, "oh my god, I haven't posted to Facebook in like three days."
You go on your Facebook and then type the way it is so you don't really plan ahead. You have ideas just coming from the left, right, and center.
1. No Need to Panic
You have your notebook shut it down. You have your phone shut it down; at the end of the day, you do not have specific sports, which are all this content it's blessed.
You're probably looking at this bigger brand, and you're seeing that they are always posting content on Twitter, possibly an hour planner now, and you're like oh this requires so busy you must have someone always on the computer, you know it's never like that.
If people use what we call a social media calendar other call it the content calendar, so this like I said makes you have the leverage on all your competitors. At the end of it all, you have a better day planned out a better with planned out and a Betamax planned out somehow a social media calendar works is. First of all, you need to define your interests as a company, so you're a brand yes, what do you offer, and what is your target audience by now I'm sure you have to know which social networks work for you is it Facebook? You as a travel blogger probably want to use Instagram, and as a PR castle and PR personnel always need to use Twitter because they are still constantly having new things that are coming up, so you are announcing new products. You have a future blog, anything that comes out needs to go faster, so it all depends, so all these social media calendars vary from one company to another.
2. Easy to Use
There are many tools that you can use to help you draft a social media calendar. I know most of you are thinking oh, how am I going to do that. You can use Trello, they give you free access to a template. You can handle all your social media sites on that very platform, so it's perfect very conducive for anyone who does I want to spend on our social media tool to do scheduling hosting. And all those what is required of a marketing person.
3. Provide Value
As I said, the information is going out as you've scheduled, but it needs to be valuable to the people watching. You don't want to put scheduled posts, and they are all showing selling selling selling by selling selling selling if you are let's say operating a business in shoes and you always just selling shoes or buy shoes. You're posting shoes every hour. It gets monotonous people run away from your page, so always have something of value to the customer, probably show them how to wash suede shoes the different types of shoes and how they are washed.
I mean, always come up with something that the end consumer always benefits instead of just selling, so that is the other tip you need to consider while setting up all this content.
4. Follow the Trend
You go with a hashtag that is trending, so we all know, for example, has the hashtag thing going on why always have to trend.
You know whatever is happening, you always want to put a hashtag #IndependenceDay, #TacosDay if you have tacos in your country. So it's still vital to keep up with what's trending. If you have the contents on let's go back to shoes and then today is the day when Uganda—Ukraine was planning right, and you're looking at the shoes that were having so you could be creative around that and probably look at their shoes and then link it back to what you're offering.
Conclusion
So that's the benefits we discussed always know what interests your audience never plan it one-sided okay, so I also need to let you know that judging a social media calendar that takes a lot of time in that it needs your concentration. Still, it doesn't take a lot of time compared to you who is going to think of a tweet in two hours, thinking about what you post on Facebook in two hours link. I mean, it takes what I'm trying to say is get one day to drop your social media calendar one day is enough to think of what you post on Monday, Tuesday, Wednesday, all throughout the week and then because that's for the weekly social media calendar. But, sometimes you always need just a generic content calendar just know what are we having, what are the major events, who are having what are the significant launches are having this year that's the generic one.
Go into details with the weekly one, so that means every week, you have to have a social media calendar to make it more detailed. You know what you're posting on which social media platform you know which hashtag you're using, which include you you're using yes it's that detailed. That will help you to save a little time when it comes to your daily test so you can consider another test during the week and just copy/paste whatever is on your social media calendar to your social media network. Develop that if you feel for doing it yourself, I hope this helps if you are a company and if you do have a marketing person. I hope they know that they have to draft a social media calendar because that is very key for any growing business.
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