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Twitter analytics is a free tool for everyone that provides details about your tweets’ impressions, total engagements, link clicks, the number of times people viewed the details about your tweets, likes, retweets, and more. Those data are not only related to your Twitter activities, but also to the activities of the people who follow you, interact with your tweets, or engage with your content. Twitter will scrutinize those activities and create a rich set of tweet analytics that shows how a user’s Twitter account is performing. And your Twitter activity or Twitter analytics dashboard is where you’ll find those detailed insights and download your Tweet metrics.
How to Access to Twitter Analytics and Metrics
There are two ways to access Twitter Analytics:
1. Via desktop or laptop computer
To begin, sign in to analytics.twitter.com with your Twitter username and password. Once in your dashboard click on the Tweets Tab on the navigation bar to see your account analytics.
2. Via Twitter application for iOS or Android
Tap the analytics symbol (the three bars symbol) visible at the bottom of your Tweets. Ensure you have installed the most recent version of Twitter for iPhone, iPad, or Twitter for Android.
Note from Twitter: The Tweet activity dashboard is available only to users who primarily Tweets in Arabic, Brazilian Portuguese, Danish, Dutch, English, Filipino, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Traditional Chinese, Simplified Chinese, Norwegian, Russian, Spanish, Swedish, Thai, Turkish, and have had an account for at least 14 days.
The following are what you can see on your Tweets Analytics Dashboard via Desktop or Laptop Computer
You can see here Your Tweets earned impressions over the 28-day period and below this chart, you can see the following tabs in horizontal position:
- Tweets
- Top Tweets
- Tweets and replies
- Promoted
Data of each tab are shown by:
- Impressions – the number of times people saw your tweet on Twitter.
- Engagements – the total number of times a user has interacted with a Tweet. It includes all clicks anywhere on the Tweet (including hashtags, links, avatar, username, and Tweet expansion), retweets, replies, follows, and likes.
- Engagement Rate – this is the number of engagements (clicks, retweets, replies, follows, and likes) divided by the total number of impressions.
On the left side of this Tweets dashboard you can see the following:
1. Your Tweets – your earned impressions per day during the 28-day period.
2. Engagements – showing 28 days with daily frequency
- Engagement rate percentage
- On average, your earned number of Link clicks per day
- On average, your earned number of Retweets per day
- On average, your earned number of Likes per day
- On average, your earned number likes per day
- On average, your earned number of replies per day
There are more metrics you can see in your dashboard such as your published Video activity and Conversion tracking analytics if you have installed Twitter’s website tag on your site.
The following are what you can see on your Tweets Analytics via the Twitter application for iOS or Android
1. Impressions – times people saw your Tweet on Twitter
2. Total engagements – times people interacted with your Tweet
3. Links clicks – clicks on a URL or Card on your Tweet
4. Detail expands – times people viewed the details about your Tweet
5. Likes – times people liked your tweet
6. Retweets – times people retweeted your Tweet
7. Replies – replies to your Tweet
8. Profile clicks – number of clicks on your name, @handle, or profile photo.
Where to Access your Top Account Metrics?
These metrics can be found on the Home tab of your Twitter analytics dashboard just on the left side of your Tweets tab.
You can see here your 28-day summary with change over the previous period and the page is updated daily:
1. Tweets
2. Tweet impressions
3. Profile visits
4. Mentions
5. Followers
Below the above overview you can see your Tweet Highlights for each month:
1. Top Tweet – you can see your number of earned impressions.
2. Top mention – you can see your number of earned engagements.
3. Top media Tweet – you can see your number of earned impressions.
4. Numbers of followers for the current month
On the left side of your analytics dashboard you can see your current month and previous months’ summary:
1. Your number of Tweets
2. Your Tweets impressions
3. Your number of Profile visits
4. Your number of Mentions
5. The number of your New Followers
