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As we know, Email Marketing is a powerful communication tool that uses email in a massive way, in order to attract potential customers to brands. Furthermore, if the business objective is to reach more people in an effective, direct, and economical way, the implementation of Email Marketing (and its inclusion in the digital strategy) is crucial.
However, we have to keep one thing in mind: as effective, useful, and economical as it is, it would be useless if we do not have the right tool. Therefore, today, I present you the 27 Email Marketing tools that can satisfactorily help your brand.
{getToc} $title={Table of Contents}Acumbamail
Acumbamail was born in 2012 as a tool that, without prior knowledge, allowed its clients to generate newsletters, as well as transactional emails and SMS, in a simple and highly intuitive way through an easy user interface. Among the advantages that most value their clients, it stands out, above all, that of customer service and 24/7 support; something that -without a doubt- is extremely important in tools of this type. Currently, her Global Rank on SimilarWeb is 204,452 (as of December 12, 2020).
Visit their website: http://acumbamail.com/
AWeber
Since the American Tom Kulzer founded the Email Marketing tool AWeber in August 1998, his main objective is to help small and medium-sized companies achieve the success of their campaigns through Email Marketing. Ranked 5,620 in SimilarWeb's Global Rank (as of December 12, 2020), it reaches more than 1,000,000 companies around the world today. It has more than 700 models of templates to be able to customize the sending of emails.
Visit their website: http://aweber.com/
CheetahMail
CheetahMail is ranked 47,154 in Global Rank according to SimilarWeb (as of December 12, 2020). It is another platform for the design and sending of emails that incorporates the possibility of generating dynamic content in your messages and advanced reporting. It allows designing transactional service emails, personalized emails, and newsletters. All this with the possibility of using advanced segmentation tools that help you send emails to subscribers who are waiting for them.
Visit their website: http://cheetahmail.com/
Constant Contact
Created in 1995, in Massachusetts (United States), Constant Contact is ranked 2,182 in Global Rank according to SimilarWeb (as of December 12, 2020), with more than 5 million clients today. A tool that offers experience and knowledge in digital email marketing, with more than 23 years in the industry, more than 200,000,000 messages sent on average per day (as of 2020) and with a presence in 180 countries. In addition, Constant Contact expanded beyond email with websites, social ads and more in 2019.
Visit their website: http://constantcontact.com/
Doppler (From Doppler)
Doppler has offices in the United States, Mexico, Argentina, Ecuador, and Spain, from where it works with more than 500 strategic partners from 15 countries. Doppler has a large number of functionalities designed to make it very easy to launch and manage any email marketing campaign. It is ranked 150,015 (as of December 12, 2020) according to the Global Rank of SimilarWeb.
Visit their website: http://fromdoppler.com/
E-goi
The Portuguese company E-goi has an email marketing tool that complements its package of marketing automation services. Thus, E-goi is presented as a "suitable marketing platform for any type of company, from a small café to a prestigious multinational". Among the services they offer is the automation of SMS sending, push notifications, and e-commerce. Their current position in the Global Rank of SimilarWeb is 84,205 (as of December 12, 2020).
Visit their website: http://e-goi.com/
Efor (EFOR Internet y Tecnología)
Efor's technological development services are based on 8 main pillars: Software Solutions, Digital Marketing, IoT Projects, Systems, IT infrastructure, Management Systems, Technological Training, and Cloud Solutions. A Spanish company that currently ranked by Alexa as #1,647,311 in global internet engagement (as of December 12, 2020).
Visit their website: https://www.efor.es/
GetResponse
With more than 350,000 clients in 183 countries, GetResponse (an email-marketing tool created in 1997 by Simon Grabowski) has been facilitating email marketing for companies for more than 21 years. Its Global Rank (as of December 12, 2020) from SimilarWeb is 5,785. Present in countries such as Poland, the United States, Canada, Malaysia, and Russia. Striving day by day to implement effective and high-impact campaigns that drive the marketing ROI of its clients.
Visit their website: https://www.getresponse.com/
iContact
The email marketing platform iContact, of American origin (North Carolina, 2003), places its SimilarWeb Global Rank at 43,604 (as of December 12, 2020) in addition to having more than 350,000 clients whom it helps to achieve its goals and objectives, measuring them through different KPIs. With an offer of prices that vary depending on the number of customers you want to target, from $ 50 to $ 100 per month, iContact allows, in an easy and qualified way, to attract potential customers.
Visit their website: http://icontact.com/
Mailchimp
Of American origin, and founded in 2001, Mailchimp is one of the most popular Email Marketing platforms in the world and helps its more than 14 million customers find their subscribers, growing their business as much as possible. With a SimilarWeb Global Rank of 999 (as of December 12, 2020). Mailchimp sends over 6 billion emails a week.
Visit their website: http://mailchimp.com/
MailerLite
MailerLite has a SimilarWeb Global Rank of 8,975 (as of December 12, 2020), it is an email marketing service provider with a focus on simplicity, customer support, and modern email designs.
Visit their website: http://mailerlite.com/
Mailify (by Sarbacane Software)
Of Spanish origin, Mailify is an Email and SMS Marketing tool that more than 10,000 companies in more than 90 countries already trust. It is positioned as an aid tool to develop multi-channel strategies that integrate the precision and power of SMS Marketing with Email Marketing. It has over 70 responsive email templates ready to be used and customized.
Mailify is ranked by Alexa as #195,857 in global internet engagement (as of December 12, 2020).
Visit their website: https://www.mailify.com/
Mailjet
Mailjet (leading e-mail solution in Europe) is another one of the most popular Email Marketing tools: founded in 2010 by Wilfried Durand and Julien Tartarin in Paris, it has offices in New York, London and Berlin. As of today, it has more than 130,000 clients in more than 150 countries. With a SimilarWeb Global Rank of 37,215 (as of December 12, 2020), it is used by both companies and agencies, giving full and complete follow-up to Email Marketing campaigns.
Visit their website: http://mailjet.com/
Mailpro
Mailpro has a SimilarWeb Global Rank of 381,702 (as of December 12, 2020). It has been operating since 2001, is part of the international MAXONY Group, and has a presence in Spain, Mexico, Colombia, Argentina, Chile, and Panama. It is an email marketing software that among its functions offers email automation, SMS sending, personalized analytics, and more than 600 newsletter templates.
It has a free version in which you can test and test all the tools on the platform.
Visit their website: http://mailpro.com/
Mailrelay
Mailrelay has a SimilarWeb Global Rank of 221,301 (as of December 12, 2020). It is one of the Email Marketing tools that can help you both to define your objectives and to qualify in depth the goals to be obtained. They provide complete subscribers behavior statistics such as the number of subscribers who open the mail, who click, or data such as what hours or days, in which geographical locations, etc.
Created in 2001, today, more than 200,000 customers worldwide trust it, with a 100% proprietary development and Spanish technology.
Visit their website: http://mailrelay.com/
MDirector
MDirector has a SimilarWeb Global Rank of 132,046 (as of December 12, 2020). It is a Multilanguage Email Marketing tool (all in one tool) created in Spain in 2007, being a company belonging to the Antevenio Group, with more than 600,000,000 emails sent by its clients per month. Its main headquarters are in Madrid, but it has operational offices in Italy, France, Argentina, Colombia, United States, and Mexico.
Visit their website: https://www.mdirector.com/en/
Mad Mimi
Mad Mimi (a GoDaddy company) is an Email Marketing Software created by the company Mad Mimi (United States) and its Global Rank on SimilarWeb is 26,187 (as of December 12, 2020). It consists of a newsletter email creation tool that simplifies the creation and storage of newsletter templates. There are more than 40 million emails sent per day.
Visit their website: https://madmimi.com/
Mittum
Mittum is one of the great veterans of the sector and is also Spanish. This specialized tool has its own technology and added services to optimize and exploit the potential of Email Marketing. It was created in 1999 when Grupo VIKO created Consupermiso one of the first Permission Email Marketing databases in all of Spain. In total, 20 years of experience guaranteeing its clients the greatest coverage of expertise and services in online marketing. It has a SimilarWeb Global rank of 309,559 (as of December 12, 2020).
Visit their website: http://mittum.com/
Perfit
Perfit is based in Argentina. Perfit offers a comprehensive email marketing service through an application that allows you to easily create and manage the communication campaigns that your organization needs to enhance its development. You will be able to communicate directly with your clients. Advertise your products, carry out advertising campaigns, and communicate your content effectively, with clear and measurable results.
Visit their website: http://perfit.com/
Oracle
Oracle is known for developing databases that store and facilitate the handling of large amounts of related information. Among its tools they have the Oracle Marketing Cloud platform that also works email marketing and enables marketing managers and agencies to be self-sufficient, therefore, it has a latest generation delivery platform created to send emails to thousands of domains worldwide. Oracle is ranked 1,293 (as of December 12, 2020) in the Similarweb Global Rank.
Visit their website: http://oracle.com/
Rapidmail
Rapidmail is one of the newsletter platforms that is committed to a user-friendly interface. With this, it seeks that you can manage your campaigns without complications. It is also a newsletter delivery solution that minimizes spam ratings due to the company's membership in the Certified Center Alliance. It has more than 80,000 clients worldwide and its Global Rank on SimilarWeb is 233,626 (as of December 12, 2020).
Rapidmail has more than 880,000 professional photos to use for free and 250 free modern newsletter templates.
Visit their website: https://www.rapidmail.de/
SendGrid
SendGrid is a cloud-based totally client communique platform that efficaciously can provide over 45 billion emails each month to cell and internet-primarily based customers like Airbnb, Pandora, Hubspot, Spotify, Uber, and FourSquare as properly like greater conventional companies like Taco Bell, Intuit and Costco. Their internet site is ranked 16,545 within the Similarweb Global Rank (as of December 12, 2020). There are over 80,000 customers who trust it.
Visit their website: http://sendgrid.com/
Selligent Marketing Cloud
Selligent Marketing Cloud enables major B2C brands to engage consumers through email, mobile services, social media, the web, and print. Designed for marketers, the platform enables everything from data management and omnichannel communication to behavioral reorientation. Powered by rule-based logic and enhanced with AI machine learning, relevant experiences for individual consumers are created like never before. Their website is ranked 355,753 in the SimilarWeb Global Rank (as of December 12, 2020).
Visit their website: http://selligent.com/
Sendpulse
It entered the marketing space in 2015 after it was launched by a team of 15 experts, and it currently ranks 6,542 in SimilarWeb's Global Rank (as of December 12, 2020). SendPulse is an email-marketing platform with extra channels: SMS, push notifications, and Facebook chatbots. Create mobile-friendly emails with an easy-to-use editor. You can send marketing campaigns, emails based on triggers, or configure auto-responses.
Visit their website: http://sendpulse.com/
Splio
Splio is the leading SaaS loyalty marketing platform used by more than 500 customers in Europe and China, combining loyalty marketing, marketing automation, and Mobile Wallet Marketing. As the company explains, "with Splio, brands can communicate, retain and interact with customers to build a lasting and beneficial relationship." Its website is ranked by Alexa as #368,821 in global internet engagement (as of December 12, 2020).
Visit their website: http://splio.com/
Spotler
With an office in Barcelona, this Dutch company, specialized in email marketing automation, is committed to personalized attention as one of its great competitive weapons. Born in 2004, Spotler has been expanding throughout Europe, thanks to its ease of integration with the main CMS for eCommerce. Their site is ranked by Alexa as #6,542,871 in global internet engagement (as of December 12, 2020).
Visit their website: http://spotler.com/
Webpower
Webpower is another one of the great integral solutions that include email marketing in their offer of services. It has features: user-friendly drag & drop editor, create and refine segments based on different criteria, reports & analytics, manage multilingual campaigns, email client previews including email apps, use flows to approve send-outs, use QR codes, barcodes, and coupons, priority email for time0sensitive messages, such as transactional emails or system notifications, etc. Webpower Alexa Rank is #1,307,009 (as of December 12, 2020).
Visit their website: https://webpower-group.com/
Conclusion
Email marketing is just one of the possible direct marketing channels. That is why, it has been impossible for us to talk about it without addressing aspects such as content, communication with customers, personalization, the efficient use of technology, and data management. It is through the application of all of them that you will find your best practices and your business will never be the same.
With the organic combination of different communication channels in a channel mix plan adapted to the information obtained with the interests and behavior of the client, you will be able to segment your subscribers and establish reciprocal interaction, obtaining great results.
