Search Engine Optimization (SEO) for Uninitiated SMB Owners

Search Engine Optimization (SEO) for Uninitiated SMB Owners

By Sean Farrell
Ghergich & Co.
Sean.F@Ghergich.com
Ghergich.com

If there’s something about the internet and social media that’s shrouded in mystery for those that don’t spend a ton of time learning about it, it’s search. How does one company rise to the top and others struggle to get noticed? Especially when it comes to small businesses, how can anyone even try to compete with large, well-funded, giant companies?

First, know that you don’t have to know everything about the internet and search in order to make your efforts work and at least be competitive. But you do need to understand a bit about what the internet and search engines are looking for as they rank various companies. And you also need to know that actually, search is a somewhat level playing field. If you check off all the boxes, you have just a good a chance as anyone else to rise to the top. What do you need to know? This graphic explains it.

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Search Engine Optimization (SEO) for Uninitiated SMB Owners

Via Salesforce

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