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Today everything from booking tickets, reserving a table at a fancy restaurant or even booking accommodation for travel purposes, is done with the help of chatbots. This is mainly because these days, everyone has quite a busy life, and no one has time to pick up the phone and talk with a representative to clear their doubts. They would rather spend a minute or maybe only a few seconds talking to your chatbot and figure out things. So if you have an eCommerce website and do not have a chatbot yet, then you are probably missing out on your prospective customers only because they are too busy to call up your customer support to resolve their issues.
Did you know that Gartner's research suggests that by 2020, 40% of mobile interactions will be managed by smart agents or chatbots? Did you know that on Facebook alone there are over 10,000 developers building chatbots?
Chat BOTS are becoming increasingly popular and are currently most commonly used in messenger applications on social media platforms, while the number of businesses that utilize chat BOTS has grown.
Many have yet to realize the true potential and various benefits of implementing chat BOTS for businesses. let's look at the benefits of using the chat BOTS in your business and how they can bring you up to speed with technological advancements and vastly improve customer engagement.
If you take a look at the data, more than 65% of online shoppers prefer to message businesses instead of calling up customer support. Another recent survey also proves that almost 53% of shoppers are expected to buy from a company that has a chatbot on its website. There is so much competition in every industry, which is why it won't take much time for your customers to switch brands if they have to spend more time reaching you than your competitors. This is why it is very important that you integrate a chatbot on your website without wasting any more time. But this is not all, and there are countless other reasons why you need chatbots on your eCommerce website. Let's take a look at some of them.
- Chatbots are the best way to humanize the brand. The very fact that your customers can talk with it anytime they require makes it the perfect tool to create a connection between you and your customers. The only way to humanize this connection further is by using the right vocabulary according to your target audience, which can be based on a certain age group, locality, and even a country.
- The demand for first-party data is on the rise as more and more businesses realize its need and importance. The best and the most reliable source of first-party data is these chatbots. The contact details of the customers, their preferences, their social media details, and so many other crucial info can be collected through an automated chat. All these data can be used to send personalized messages, lucrative offers on social media, gift cards & coupons with an open rate & click-through rate that is 250% & 620% more than that of email marketing, respectively.
- Reduce the cost of customer acquisition drastically with the help of the automated chatbots integrated into your website. How? Well, it has been proved in a lot of studies that these chats make viewers feel welcomed on the website and nudge them to stay longer than usual. In the case of eCommerce sites, the chatbot doesn't only initiate unusual conventions but also provides visitors with personalized suggestions and keeps them hooked to your products & services. It influences their purchase decision, which ultimately has an impact on the CAC.
- If you thought it only has an effect on CAC, you were wrong! A chatbot can even bring down the cost of providing support to your customers. 64% of online shoppers look for 24x7 support, which can be quite hard to deliver unless you have a vast customer support team, which can be quite costly for any business. In the case of eCommerce sites, 55% of shoppers look for reliable sources to clear their doubts regarding the products before buying anything. A chatbot can easily give them the answers without involving any human agent, decreasing your customer support expenses by 30%.
- A chatbot can also make streamlining the sales funnel easier for any eCommerce site by providing the visitors with the right products after identifying their requirements faster, which makes them quite an active sales channel for any eCommerce website owner. What makes it even better is the fact that you can also get it integrated into your eCommerce apps to keep the buying process personalized and seamless for your customers.
- Driving up the sales can be beneficial only if you can keep your customers engaged. Getting them to buy from you one time isn't the goal. Instead, it would be best if you made them keep coming back to you, every time there is a requirement for your products. The only way to do this is through an increased level of customer engagement, which can definitely be achieved if you can customize your chatbot correctly with the help of professionals. Even a delay of ten minutes while answering the queries of a customer can cause your customer engagement rate to fall by 400%. But with the usage of chatbots in the right way, you can get this rate up by 54%.
- A significant problem with most websites is the bounce rate, which can have a substantial impact on both your revenues as well as the image of your brand. All recent studies prove that chatbots highly reduce bounce rates by capturing the attention of visitors almost instantly. This way, they will get more time to take a look around your website and consider your products and the various features that they offer.
- Along with so many other ways that it helps you to reduce your costs and boost your profits, it also helps to reduce your employee cost. If you can successfully integrate a chatbot into your eCommerce site, you won't need dedicated employees or a different section for order processing purposes. They can take care of any volume of order processing irrespective of your core business industry. Customers can place an order, process it, track it, and even go through the order history anytime with the help of a chatbot. So if you want to reduce your costs while giving a smooth and remarkable experience to your customers, then you definitely need such automated chat integrations on your eCommerce site.
But how can you get them integrated? It isn’t that hard with so many professionals out there. There are numerous design & development companies in the country that can assist you with the entire process. All you have to do is reach out to them and explain your requirements. These guys are highly professional, and they will even do in-depth research of your industry to figure out a way to customize your chatbot to fit all your industry and brand requirements. The charges are also highly affordable, so there is nothing you have to worry about. So, what are you waiting for? Go ahead and get a brand new chatbot for your eCommerce website today before it’s too late!
