By Sean Farrell
Ghergich & Co.
Sean.F@Ghergich.com
Ghergich.com
If you’re a small business, no matter what it is that you sell, there’s one universal truth: You’re probably juggling a lot and doing more with less. There are finite resources that you have as a small business owner, and you simply can’t possibly get everything done that you want to get done. If that’s the case, you have to be smart and strategic about what you’re doing and where you’re putting your time and your hours. That may have you questioning whether you should even be on social media, much less on all the channels that you could choose to be on. The answer, as with most things, is that it depends.
First of all, you can’t just go with the crowd when it comes to social media. You have to decide that doing a channel also means allocating that efforts for a reason and to gain a payoff. What else should you consider? This graphic gives you some ideas.
