Google Business Profile (formerly known as Google My Business) previously allowed businesses to create custom short names and easy-to-share profile URLs. Instead of using long and complicated business profile links filled with random numbers and characters, businesses could create cleaner custom links such as: https://g.page/yourbusinessname
These short profile links became extremely popular because they made it easier for customers to find businesses online, leave reviews, and share profiles across social media, email signatures, websites, and business cards.
Having a clean custom URL also helped businesses appear more professional and easier to remember compared to long default Google profile links.
If you haven’t claimed your short name yet, you should act fast. If you wait, a competitor might grab the name you want first. Having a custom link makes it much easier for customers to find you, and it's perfect for your social media pages, business cards, or email signatures. It's also the fastest way to get more reviews because the link is so easy to remember.
Setting this up is simple. Just follow these steps based on the official Google Business Profile Help guide: https://support.google.com/business/answer/9273900?hl=en
How to Create a Short Name on Desktop
1. Sign in to your Google Business Profile.
2. Open the specific location you want to manage.
3. From the side menu, click Info > Add short name.
4. Enter your preferred name (up to 32 characters). If it’s taken, try adding your city or a keyword that describes your brand.
5. Click Apply. Once it’s approved, it will show up on your public profile.
How to Create a Short Name on Android or iPhone
1. Open the Google Maps app (Google has moved these settings into Maps and Search).
2. Tap on your Profile Icon and select Your Business Profile.
3. Go to Edit profile > Business information.
4. Look for the "Short name" section and enter your choice.
5. Tap Save. Your name will show as pending until Google reviews it.
Why Business Owners Loved Short Names
- Easier for customers to remember
- Cleaner links for social media and marketing materials
- Simplified review sharing
- More professional-looking URLs
- Faster access to Google reviews and profile pages
2026 Maintenance Update
- June 2021: Google stopped allowing businesses to create new short names or edit existing ones.
- February 2026: Google officially removed short names from public Business Profiles.
For current sharing purposes, Google now recommends using the built-in Share Profile option directly inside Google Search or the Google Maps app to generate your latest official Business Profile link. Example
https://share.google/iAPtU5UFaQc9DdigL
Final Thoughts
Although Google Business Profile short names are no longer available for new setups, they were once one of the easiest ways for businesses to create memorable and professional-looking profile links.
If you already have an existing short link, it may still provide value when shared on websites, social media accounts, printed materials, and review campaigns.
For newer businesses, the best approach today is to use the official profile-sharing tools available directly within Google Search and Google Maps to ensure customers always reach the correct and updated business listing.
