Google Business Profile (formerly known as Google My Business or GMB) is a free platform that allows businesses to manage how they appear on Google Search and Google Maps.
When people search for a business online, the Business Profile often appears directly in search results or at the top of Google Maps listings, making it easier for customers to find contact details, business hours, photos, reviews, and directions.
Creating and optimizing your Google Business Profile is one of the most effective ways to improve local visibility, attract nearby customers, and build trust online.
Note: The older short links such as g.page/username were officially retired in February 2026. Google now generates official shareable profile links directly from the dashboard, typically using a format similar to https://share.google/aYGHfwGFyiti4FXx8.
A complete and regularly updated Business Profile helps customers quickly access your business information including your location, website, phone number, photos, services, and reviews.
Customer reviews also play an important role in improving credibility and search visibility. Positive reviews can help your business rank higher locally, while professional responses to negative reviews can build trust and transparency.
Before setting up your profile, here’s a quick overview of how Google’s local business platform evolved over the years.
How to Set Up Your Google Business Profile
Sign In to Your Google Account
Use your existing Google account or create a dedicated account for your business.
Visit the Google Business Profile Website
Go to Google Business Profile and click the Manage Now button.
Enter Your Business Name
Type your business name carefully. If Google suggests an existing listing, it may mean your business profile already exists.
Select Your Business Type
Choose whether customers visit your physical location or whether you provide services at customer locations.
Add Your Business Address
Enter your exact address and confirm the map pin location to ensure customers can find you accurately on Google Maps.
Choose Your Business Category
Select the category that best describes your business. This helps Google understand your services and match your profile with relevant searches.
Add Contact Information
Include your business phone number and website address so customers can contact you easily.
How to Verify Your Business
Google requires verification to confirm that you are the legitimate owner or representative of the business.
- Postcard Verification: Google mails a verification code to your business address. In the Philippines, delivery usually takes around 14 days but may take longer depending on location.
- Phone or Email Verification: Some businesses qualify for instant verification using a code sent via phone call, SMS, or email.
- Video Verification: Google may request a short verification video showing your location, equipment, or business signage.
- Search Console Verification: Businesses with verified websites in Google Search Console may receive instant profile verification.
Tips for Improving Your Business Profile
- Add high-quality photos of your business, products, and services.
- Keep your business hours updated regularly.
- Respond professionally to customer reviews.
- Post updates, promotions, and announcements consistently.
- Choose accurate categories and service descriptions.
- Monitor customer questions and messages regularly.
Final Thoughts
Google Business Profile is one of the most powerful free tools available for improving local online visibility and attracting potential customers.
Whether you operate a small local shop, online service, restaurant, clinic, or professional business, maintaining an active and optimized profile can significantly improve your online presence.
Once your profile is verified, continue updating it regularly with fresh photos, accurate information, and customer interactions to maximize its effectiveness.
- Dawson, B. (2018, October 23). Verify your Google my business Listing over a video call and more [Blog post]. Retrieved from https://customerfindermarketing.com/verify-your-google-my-business-listing-over-a-video-call-and-more/.
- Google. (n.d.). Verify your local business listing on Google - Google my business help [Blog post]. Retrieved from https://support.google.com/business/answer/7107242?hl=en&ref_topic=4854193.
